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CRM· 6 min read

How to choose a CRM for problem debt: 7 criteria

What banks and MFOs should check when choosing a collection system — from portfolio import to the action log.

Collection systems are often chosen based on an interface demo. But the interface is only the tip: effectiveness depends on how the system handles data, rules and people.

Criteria worth checking

Here are the questions that help compare solutions before a pilot:

  • Portfolio import: does an export from your core banking system load without manual preparation or duplicates?
  • Strategies: can you segment the portfolio and set rules without a programmer?
  • Queue: does the system assign cases itself, or does the operator pick whom to call?
  • Limiter: are time, contact frequency and stop factors checked before dialing?
  • Telephony: are an auto-dialer, callback and voice bot supported?
  • Reports: can management see the portfolio by delinquency bucket without Excel exports?
  • Log: is every action recorded with no way to alter it?

How to run a pilot

The best way to test a system is to run it on one portfolio for 3–4 weeks. Agree on metrics in advance: contact rate, promises kept, amounts collected. Compare them with the period before launch — the decision will rest on numbers, not impressions.

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